Vending: massage chairs as a business. How much can you earn on one massage chair

1. Prospects for massage vending

For 2015, massage chairs are still one of the most promising areas of the vending business. There are several reasons for this: firstly, it is the growing popularity of the proposed service among consumers. Every year in society, the attitude towards human health and self-care is changing in a positive direction. Health and appearance come to the fore. Taking care of yourself is becoming fashionable, and, what is important, it is an indispensable attribute of a successful person.

As our survey showed (surveys conducted in 2012, 2015), consumers associate massage chairs with health, pleasure, and only then - entertainment. This "golden triangle", along with the novelty of the service, provides broad business opportunities. According to our surveys, so far only about 12% of respondents in cities have used such a service, while about 60% would like to be able to use it.

Secondly, the prospects of this line of business are confirmed by relatively low competition. Only in large cities (Moscow, St. Petersburg, million-plus cities) can we talk about a certain saturation of this service market, and then in relation to large shopping centers and the nearest entertainment facilities. Small cities and suburbs represent a huge field for activity. In addition, even in large cities of Russia, new shopping centers are constantly opening, transport hubs are being reconstructed, fitness centers and car washes are opening, which makes it possible to find new places for a successful business.

Thirdly, massage chairs are relatively inexpensive. So, if a new coffee machine costs from 150,000 rubles, then a massage chair in the initial configuration will cost half as much - about 80,000 rubles, despite the fact that the monthly income from both equipment is comparable. Consider a specific example: an entrepreneur with a sum of 1 million rubles will be able to purchase 10 or more massage chairs, while only 5-6 coffee machines. Such a number of massage chairs will give more revenue than coffee machines.

Fourthly, the maintenance of a network of massage chairs is much easier and requires less time than a similar network of coffee or any other vending machines. This is due to the fact that loading of fillers and ingredients is not required (no time is required for ordering-receiving-filling of any ingredients), significantly less time spent on the maintenance procedure for one piece of equipment (in fact, the operator only carries out collection and cleaning of equipment ). Thus, according to our estimates, one operator can serve a network of 50-100 massage chairs. The actual maintenance of massage chairs is also easier: right at the place of its installation, without the need to dismantle or purge the internal systems.

Fifthly, in comparison with other areas of the vending business, there are no additional investments in organizing a business with massage chairs, there is no need to have an office and a full-fledged warehouse.

2. Locations for massage chairs

Places for placing vending massage chairs are: shopping and business centers, railway stations and airports, fitness centers, hotels and hotel complexes, beauty salons, baths and saunas, car washes and car services, entertainment centers, bowling alleys, cinemas, etc. At the same time, in large shopping centers, airports, entire networks of massage chairs can be installed (on each floor, in several halls or service points). So, for example, the potential of a large shopping center is 6-20 massage chairs, an airport is 10-40 massage chairs, a large fitness center is 4-6 chairs, etc.

For large retail outlets, it is optimal to install massage chairs in pairs and even 3 pieces of equipment side by side. Thus, a queue is not formed, and people who come to the shopping center together (family members, friends and girlfriends, etc.) can use the services of the chair.

Note that often massage chairs can be installed next to other vending machines (coffee and snack machines).

3. Consumers of services

Potential consumers of the considered service sector are visitors to shopping and entertainment areas, transport hubs. The age of consumers is 18-55 years old, the most active segment is 23-45 years old; women.

According to market experts, "80% of potential consumers of the proposed service have absolutely no idea what a massage chair is and what the principle of its operation is." Most consumers are embarrassed to use armchairs, rightly believing that massage is an intimate process, they are afraid to relax in front of other people.

An effective solution to combat embarrassment is to conduct various promotions. As our experience shows, a person who once used a massage chair does not experience such constraints in the future. Thus, it is necessary to destroy prejudices, put a person in a chair or show how a chair works. Of course, it is impossible to attract every potential client in this way, because this will mean that a promotional agent will have to work next to the chair. Meanwhile, on holidays, days with a large number of visitors, such promotions will have a positive impact not only on turnover, but also on the destruction of stereotypes of potential consumers.

A small percentage of consumers believe that using the services of massage chairs is not a hygienic procedure. The solution to this problem is the constant maintenance of the chairs clean, the maintenance of a clean installation site, the ideal and impeccable appearance of the massage chair.

A positive factor is the self-promotion of the chairs at the installation sites. The seats are always in sight, and the operator can set up an advertising stand, change the design of the place where the seats are installed, etc. It is possible to conduct joint promotions with shopping centers or shops, neighboring outlets.

5. The amount of investment in the project

Calculations are based on the company's massage chairs VIPVending(see on the website www.vipvending.ru) .

*reference value.

The cost of delivery and installation at the installation sites (including related costs) is 2000 rubles per seat.

Revenue calculation

It is assumed that the massage chair is installed in a location that is open 30 days a month (excluding holidays).

When determining the price of the service, we focus on the average cost on the market: 100 rubles. in 10 minutes. At the same time, as experts note, “when the price of the service was reduced by 2 times, the total revenue per day was also halved, that is, the number of landings is practically independent of the price.” We also note that in small cities with low wages, the cost of landing can be reduced to 50 rubles. (it is assumed that the rent is much lower than stated in the calculations).

Bill acceptors on massage chairs work to accept banknotes with a face value of -50 and 100 rubles.

Thus, the monthly revenue is: 5 x 100 x 30 days = 15,000 rubles.

Calculation of the cost part

• The cost of placement of massage chairs

For our calculations, we will take the average cost of 3000 rubles. for 1 seat per month. Here it should be borne in mind that in large shopping and entertainment centers the cost of accommodation is much higher, and ranges from 5000-10000 rubles. per seat, while increasing the number of landings per day.

It is also possible to conclude such a form of agreement, when the point will receive 20% of the proceeds. With this form of relationship, a businessman will insure himself against possible failures. Note that this form is suitable for small places of accommodation (saunas, car washes), while large shopping centers work only by renting places (meters).

• Collection and maintenance of vending machines

One operator in a large city (using the example of a million-plus city) on a car is able to serve more than 50 massage chairs, arranged in 2–4 units in one place (according to the experience of working operators, it is not difficult to independently maintain chairs in the suburbs, neighboring towns or satellite cities).

The capacity of the "bills collector" allows you to service the chairs 1 time in 2 weeks. It is recommended to carry out collection at least once a week. Thus, you can enter the cost of forwarding in the calculations yourself (see below).

• Taxation

Special tax regime for vending massage chairs not established by law. Experts attribute this type of activity to the provision of personal services and the choice of two possible taxation systems: UTII and a simplified taxation system. In this case, the minimum rate will be 6.67% of revenue.

• Repair of vending chairs

After Sales Repair massage chairs is carried out under routine maintenance. Chairs come with a manufacturer's warranty. The supplier also has a warehouse of spare parts for their prompt order. .

• Management costs, office rent, communications, management staff salaries

We do not fill in this cost item, assuming that either the office is not used by a businessman (with a small network size), or an existing office is used. In our practice, there are operators working with networks of 100 and vending machines, working without an office, with one employee.

conclusions

1. Total costs for organizing a vending business with massage chairs:

2. Calculation of the payback of a massage chair

Name models	Cost (for 1 massage chair)
Vending chair (1 pc.)	80000 r.
	4500 r.
Delivery and installation	2000 r.
The amount of investment in the project	86500 r.
Revenue per chair per day	500 r.
Number of landings per 1 massage chair per day
Cost of 1 landing	100 r.
REVENUE per month from 1 massage chair	15000 r.
INCOME per month	15000 r.
EXPENSES
Rental of vending machine locations	5000 r.
Transfer of massage chairs
Forwarding of vending machines
taxes	$1000.50
Office rent, stationery, communications
Administrative expenses
Payback period	from 7 months

Risks not taken into account in the calculations:

1) Vandalism. Since the chair is not under constant supervision (even when within the view of the video cameras of the shopping center security service), its surface elements can become an object of vandalism (deep scratches on the panels, cuts in the skin, etc.). At those points where the equipment is not close to any presence of third parties (sellers or managers of neighboring outlets, etc.), damage will be systematic. In this case, all damage to the equipment, with the exception of normal wear and tear, can be insured. It is important to keep in mind that when insuring equipment, with each rearrangement, it will be necessary to amend the insurance contract, because. the place of installation of the equipment is fixed in the contract.

2) Equipment downtime due to breakdown. Massage chair operators are faced with the following situations: software failure, minor equipment failures caused by the process of its operation. The problem is solved by the departure of the operator (or technician) to the point with the inspection and elimination of the breakdown.

3) Seasonal drop in sales. Depending on the installation location of the massage chairs, the operator needs to take into account the “sales seasonality” factor. In winter or, on the contrary, summer months, certain points are visited by fewer potential consumers. For example, in winter there are fewer visitors at car washes, but more at saunas. The seasonal factor can be taken into account both when arranging massage chairs by points, and in specific lease agreements (by reducing the cost of rent).

4) High competition . In shopping centers, airports, and other locations where there are several floors and a large amount of rental space, a situation may arise when not only competitors appear (in the immediate vicinity), but also lower prices and better service. It is recommended to pursue an aggressive rental policy in such places, occupying the maximum of the best places, monitor the appearance of competitors and adjust prices for services in time, or conclude an agreement with the landlord on exclusive rental conditions - without the possibility of competitors appearing.

5) Other risks. There are no reports in the media about the theft of massage chairs from installation sites, as is often the case with payment terminals and vending machines, meanwhile, the operator must take into account this risk by including it in the contract and establishing responsibility for the actual safety of the equipment on the owner of the area (lessor ).

Sale of massage chairs in case of failure to build a business

Consider the risks associated with the sale of massage chairs in the secondary market in case the business was not realized for some reason. Let's say a vending operator could not get the network up and running and faced a situation where he could not continue his business (change of residence, other unforeseen situations). What about massage chairs, how much can they be sold on the secondary market and are they in demand?

First, the equipment can be sold "together" with outlets. Good points are always in demand among vending operators, with such a sale, the owner of the massage chair will not suffer losses, and can receive the cost of the equipment plus some profit (the amount in excess of a good point of sale).

Secondly, equipment (like used massage chairs) can be sold on thematic bulletin boards, as well as to brokers who buy used vending machines. When selling through bulletin boards, losses will amount to 15-30% of the market value of the equipment; when selling to intermediary brokers 40-60% of the cost of equipment.

Sale of a ready-made network (ready-made business) of massage chairs

In practice, it is possible to implement a network of installed and working massage chairs as a complex of ready-made businesses. The calculation of the cost of such a business is always individual. It is not so much the cost of operating equipment that is taken into account, but the outlets themselves and their turnover, lease agreements with outlets and other factors are evaluated. It should be borne in mind that the sale of a finished network of massage chairs can take several months.

Despite the growing competition among operators, vending massage chairs are still considered one of the promising business areas. There are several reasons for this, the main ones are: the growing popularity of massage services among consumers; lack of market saturation, especially in the regions; low entrance ticket to the business - 5 vending chairs (that's enough to start) will cost the entrepreneur only 300 thousand rubles; relatively high profitability and payback of the business (in comparison with other types of activities).

How the massage chair works:

The undoubted advantage of the vending business is its mobility. An unsuccessfully installed massage chair in a deliberately unprofitable place is easily changed within a few hours. The dimensions of the chair (~ 120 cm x 90 cm x 100 cm) allow you to transfer it on the roof of a car.

What is the article about:

How much money do you need to open a vending chair business

A new vending chair will cost 50-60 thousand rubles. But you can't build a business on one chair. Therefore, you should start at least with the installation of 3-5 massage chairs. Investments in this case will amount to 150 - 300 thousand rubles.

The average cost of the service by region is approximately as follows: 5 minutes of massage - 50 rubles, 10 minutes - 100 rubles. In St. Petersburg, some operators set very low prices - 100 rubles. 30 minutes rental. Most likely due to the high competition in the market.

According to market players, hiring workers (operators) is justified only if there is a fleet of 15 or more seats. In total, one operator on a passenger car is able to serve up to 50 vending chairs. The main responsibility of the operator is the collection of money and checking the serviceability of the equipment. The frequency of collection of the box with money is approximately 1 time in two weeks.

The purchase of the first massage chairs must be approached with special care. Vending chair vendors may sing to you about how profitable the business is. You should not believe them literally, most of them have never been involved in vending at all and do not know the peculiarities of the functioning of this market. Their task is to sell the product, and how it will work is no longer their problem.

This is not to say that the vending chair business cannot be profitable. How else can.

Choosing the location of vending chairs

But, as you know, in vending everything is decided by a trading place. In the case of massage chairs, this issue is of particular importance.

High traffic will not always be a decisive criterion when choosing a place to install a massage chair. The audience of people passing by is also important. If the main stream of people rushes past the chair at a speed of 10 km / h, then your chair is unlikely to interest anyone. For example, this situation may be in the subway or at the bus station.

Another thing is a large shopping and entertainment center, where people like to spend time leisurely, quietly visit boutiques and spend a lot of money. A long walk to the shops often exhausts people and they willingly use the services of a massage chair to relieve tension.

However, you need to be prepared for the fact that the administration of the shopping center will ask for a considerable amount for rent. And even if you only need 2m2, the administration of the shopping center is well aware of how much your chair can earn and will set a “special price” for you. It can be 1 and 5 and 15 thousand rubles a month. In this case, a place that is obviously profitable may turn out to be unprofitable due to high rent.

Therefore, when choosing a place to install a massage chair, you should be guided not only by traffic, but also by the rental rate. How to agree here. Often, you have to look for ways to get to the management of the shopping center, since very "intractable" employees can sit in the rental department.

Other profitable places to install chairs can be fitness clubs, hotels, boarding houses, beauty salons. In such places, people use massage chairs to improve their health and well-being. And although the traffic of such points is not too high, however, the rent here will be much lower than in the shopping center.

Massage chair installation business plan

Let's calculate the payback of the business on the installation of vending massage chairs.

Capital expenditures:

Purchase of massage chairs + delivery + installation - 5 units of 60 thousand rubles each. Total investment = 300 thousand rubles.

Monthly expenses:

• Rent 5 points in the shopping center for 6 thousand rubles. per seat = 30 thousand rubles
• Taxation - UTII, approximate tax ~ 7 thousand rubles
• Depreciation ~ 3 thousand rubles
• Other expenses (including fuel and lubricants, advertising) ~ 5 thousand rubles
• Total expenses ~ 45 thousand rubles

How much can you earn on vending chairs

Revenue:

Let's take the average number of massage services - 5 landings per day for 100 rubles (This is the minimum rate for a large shopping center). Monthly revenue from one chair - 15 thousand rubles. Thus, five massage chairs will bring in a month - 75 thousand rubles.

Hence the profit of the business: revenue - costs \u003d 75 thousand - 45 thousand \u003d 30 thousand rubles per month.

Business profitability = 66%

Payback = 10 months.

Calculation of business profitability depending on the number of installed massage chairs:

Today, business ideas are applied in relation to a variety of areas of life. Recently, vending has become especially popular - a fairly simple business that brings good money. One of the branches of this business is making money on vending massage chairs. We will talk about them further: we will talk about the main models of such chairs and how to make money on them.

The relevance of the idea

This is a relatively new trend, which is now actively developing. Entrepreneurial people have realized that vending massage chairs are a wonderful investment that does not require constant funding. Such a business pays off in the shortest possible time, and then brings only income.

Or in places where the client spends time waiting for services:

It is most advantageous to place chairs in crowded places. And this:

	health and medical institutions.			shopping centers.
	saunas and baths.			a cafe.
	cinemas.

Since lately the people have felt a special need for rest, they must be given it. A massage chair is a great way to relax. In crowded places, this device will become popular and profitable. It is enough to make a small amount and you can enjoy a full massage. And who would refuse such a thing? Therefore, the presented idea has the right to exist. To implement it, you will need high-quality massage chairs equipped with a bill acceptor, and no attendants.

How long does it take to pay back vending?

It is believed that these devices are not too expensive. Their price depends on the quantity. For example, for 1 piece you can pay from 55 to 100 thousand rubles. And for the same models, only in the amount of 5 pieces, the price (for 1 unit) will already drop to 54-98 thousand rubles. Double the number, and the cost will be lower by 3-4 thousand rubles.

The calculation should be based on the cost of one massage and the number of landings per day. If the issue price is 100 rubles for every 10 minutes, and there are at least 5 landings, then 500 rubles a day.

In a month, from one chair with normal use, you can get about 15 thousand rubles. Thus, if you make approximate calculations, it turns out that in six months the business will more than justify itself. The most popular models will be discussed below.

Yamaguchi bill acceptor massage chair

One of the best examples in the whole market of vending massage chairs. Its optimal cost in relation to multifunctionality creates a reliable basis for business prosperity. In order to start a business, you need a couple of similar devices and a desire to earn money. And then the chair will do everything for you.

The complex of Yamaguchi functions is represented by the following types of massage:

	tapping.			air compression effect.
	stretch massage.			point effect.
	"shiatsu".

The process is ensured thanks to six rollers, which have several programs in their arsenal. The Japanese quality guarantees long service and the most pleasant feelings.

With such a chair, you will not worry about possible risks. These include breaking locks that protect the bill acceptor. A reliable system will not let anyone near this part of the chair except you or the attendants.

The great design will attract the attention of many people who, once they see the device, want to try it out. Undoubtedly, the Yamaguchi chair will bring a lot of income and a minimum of worries. Building a business with this model is easy.

Sensa vending chair

This manufacturer represents another example of quality and solid work. This inexpensive option is perfect for starting a vending business. A few units of goods will quickly pay off and bring excellent earnings. It is worth stopping your choice on it if you wish:

	give people the opportunity to enjoy a wonderful massage.
	decorate the area with modern design.
	avoid all sorts of problems when using the device.
	get a stable income in a simple way.

By installing the chair in a crowded place, you will ensure its active use. Everyone wants to experience the relaxing effect of a multifunctional massage mechanism.

Modern features of the model, such as:

favorably distinguish the chair among other samples, and it will come out on top in terms of use.

Massage chair RT-M06G

Another great model that can bring a steady income. Don't let the Chinese production bother you, because this chair is one of the best representatives of the vending market in this area.

The competitive advantages of the device include:

	stylish ergonomic design.
	simple operation.
	durable construction.
	the possibility of a full body scan and individual adjustment to it.
	several types of massage (kneading, separately for the upper and lower back, tapping, "Shiatsu" and others).
	work without unnecessary sounds.
	the ability to control the chair with a remote control.
	the ability to adjust the position of the device.

Such a model - pleasing to the eye and easy to use - attracts people in any case. And a combination of various programs will bring a lot of comfort, and a person will definitely want to repeat the procedure. A soft action, as close as possible to the movements of a massage therapist, combined with a low cost of the service, will quickly create a consumer circle.

The presented models are the most optimal for starting a vending business. They are inexpensive, practical, designed for long-term service and are designed to bring comfort and relaxation to everyone for an extremely modest amount. Health to you and your loved ones, and prosperity to your business!

Thank you from the bottom of our hearts!

Vending is the promotion of services and goods through vending machines. Each of us has seen such devices that sell sandwiches, tea, coffee, and also accept various types of payments. In any business related to vending, the main factor that affects revenue is the area where the vending machine is installed. The same situation is with newfangled massage chairs. The more crowded a place you install a relaxing seat, the more profit it will bring to you.

Massage chairs as a business

Entrepreneurs most often promote this type of activity in the following places: holiday homes and boarding houses, large shopping and entertainment centers. Motels and hotels, saunas and baths are also popular.

In such a case, it is very important to draw up a good business plan. Massage chairs almost do not require unwinding. When they are in a passable and visible place, they incomparably advertise themselves. But if you want to increase the number of daily landings, it is recommended to follow the basic rules:

• Place vending chairs in pairs (this is especially true for shopping malls and boarding houses). People, as a rule, walk together and then it is easier for them to decide on a tempting vacation.
• An advertising stand should be installed next to the seats, which gives basic information about the chairs, clearly tells what functions they have. Due to the fact that this service is still quite new for our region, such a shield will increase the number of customers by an average of fifteen to twenty percent.

Service

Vending chairs are very primitive in operation. They require only one regular outlet to operate. The power consumption in this case is minimal. This is the main advantage of chairs over vending machines selling hot drinks. In addition, in the latter it is necessary to constantly replenish the stocks of coffee, tea, water, granulated sugar, spoons, cups, as well as cream and other ingredients, which requires considerable regular expenses.

Therefore, a massage chair business can be built by one person, while easily maintaining a network of fifty to eighty seats. You only need to go around sources of income and collect proceeds once every two to three weeks. Do not forget to regularly wipe the chairs with wet wipes or arrange cleaning with the landlord. Clean seats are always pleasing to the eye of visitors.

Now let's see who is attracted to massage chairs for business.

Experienced Players

These are the entrepreneurs who have seriously and for a long time come to the topic of vending. They are called "coffee makers", "terminal makers", "sandwich makers" and so on. This group of businessmen have a lot of experience in finding the right places, organizing logistics and the like, so they easily take on a new profitable business.

Employed people as additional income

For example, the director of a boarding house or hotel can buy several chairs and place them on his territory. In this case, he doubles his salary, frankly, without doing anything.

Caring Husbands and/or Fathers

Recently, it has become popular for wealthy people to buy business for their beloved wives or budding children of student age (SPA, solariums, small themed shops, and hair salons).

For a teenager, massage chairs as a business are a great school. On the one hand, such a thing does not greatly distract from studying at the university. On the other hand, there is a complete set of questions for any business. This includes marketing (how and where to place chairs most effectively), cold calling (helping you find a suitable installation area), and business negotiation skills (you can both put a relaxing seat in the same place for a high rent, and position it free of charge, having managed to convince the owner of the premises that the newfangled chairs are stylish, attractive and will work well for a set of services and the image of the institution).

"Mini Investors"

Not everyone will be able to start their own business, initially having three or four thousand dollars and not depriving themselves of the main source of income. The way out is massage chairs as a business. Get them, fuss for a week or two to resolve all organizational issues, then come in from time to time for collection. Everything is working properly and the situation is under control.

Professional investors

You can also find a capital investor who will not refuse to consider investing in a business with the following parameters:

1. Payback - up to one year (in most cases, chairs reimburse costs even after six months).
2. The amount of investment in this case is any. The big plus is that it can be increased gradually, regularly tracking the confirmation of business forecasts.
3. There is practically no competition in the market.
4. Expensive operational advertising is not required, as the chairs are always focused exclusively on the visitors of the establishment where relaxing seating is installed.
5. Massage chairs as a business are an indispensable assistant in advertising any other business, since the client, due to being in one place, will be forced to listen or read everything that you offer him.

Revenue calculation

Let's assume that the massage chair installed in a certain place will work thirty days a month (without days off).

To determine the cost of landing, we focus on the average price on the market: one hundred rubles for ten minutes. It should also be noted that in small towns with a low level of salaries, the cost of the service can be reduced to fifty rubles.

Bill acceptors on vending massage chairs accept banknotes of fifty and one hundred rubles.

Thus, the monthly revenue under this condition will be approximately fifteen thousand rubles.

Calculation of the cost part

Costs typically fall on the following:

1. The cost of placement of massage chairs. For calculations, we take the average price of three thousand rubles for one chair per month. It should also be borne in mind that in large shopping and entertainment centers the cost of accommodation is much higher. It ranges from five to ten thousand. However, this significantly increases the number of landings per month.
2. Collection and maintenance of vending machines. An operator in a city with a population of one million can easily service more than fifty vending massage chairs in a passenger car, arranged in two to four units at one point. Collection is recommended to be carried out at least once a week.
3. Taxation.
4. Repair of vending chairs. After-sales care for massage seats is carried out during routine maintenance. Various warranty periods are provided for chairs by the supplier. The manufacturer also has a warehouse of spare parts. This information is useful if you are going to quickly order something from the manufacturer.
5. Also, a large share of expenses falls on management, mobile communications, office space rental (not always required), salaries for management personnel.

vending massage chairs are shopping centers, business centers, railway stations, airports, fitness clubs, hotels, boarding houses, beauty salons.

• Introduction:

http://garantdent.ru/images/stories/gallery/massage-kreslo1.jpg"/>. Vending market data

Potential locations for massage chairs

Description of the service consumer

The cost of investment in the project

Revenue calculation

Calculation of the cost part

Total cost of organizing a vending business with massage chairs

Calculation of the payback of a business vending project with massage chairs

1. Data on the vending market

In St. Petersburg, network development vending massage chairs two firms are engaged, which together have about 400 installed seats. In Moscow, similar vending business until recently, only one company was involved. The number of installed chairs was less than 20. Over the past six months, we have sold more than 200 only to Moscow, and also delivered massage chairs and to other regions of the country.

2. Potential locations for massage chairs

Promising places to stay vending massage chairs are shopping centers, business centers, railway stations, airports, fitness clubs, hotels, boarding houses, beauty salons, baths, car washes and car services, entertainment centers, bowling alleys, cinemas, etc. The criteria for choosing a place are simple: a large crowd of tired people who want to take a break.

3. Description of the consumer of the service

4. The cost of investment in the project

Seat cost

The cost of delivery and installation at the installation sites is 1500 rubles per chair.

Revenue calculation

We propose to conduct all calculations based on two parameters: the number of landings per day (30 days per month) and the cost of the service.

• The cost of the service in the market: 100 rubles. in 10 minutes.

We conducted several experiments in order to identify the dependence of the number of landings on massage chair per day from the cost of the service. As a result, we could not find such a relationship. In other words, when the price of the service was halved, the total revenue per day was also halved, i.e., the number of landings practically does not depend on the price of the service (in this particular place).

Bill acceptors on massage chairs(produced by ICT Corporation, Taiwan) are configured in such a way that they can accept two types of banknotes -50 and 100 rubles.

• Calculation of the number of landings per day (at a service cost of 100 rubles)

Each businessman determines this parameter himself, guided by his intuition. The experience of our company is from 3 to 25 landings in different places. Time to reach "cruising speed" - 1 week. The term for making a decision on changing the place in case of an error is 2 weeks.

We suggest for calculations to accept the number of landings that seems to YOU ​​the MOST REAL.

To demonstrate calculations, we accept revenue per month from massage chair, equal to 15,000 rubles. (5 landings on a chair per day for 100 rubles).

5 x 100 x 30 days = 15,000 rubles

Calculation of the cost part

• The cost of placement of massage chairs

The experience of our vending network: we pay from 1000 rub. for 1 chair per month before 20% of revenue.

According to our information, in Moscow in shopping centers and hotels massage equipment can be hosted for only $300 per month. At the same time, our Moscow partners not only withstand such costs, but also make excellent money (to reduce rental payments, we suggest actively using chairs with magnetic cards). In St. Petersburg, accommodation is even cheaper.

For calculations, we take the costs equal 20% from revenue per month, which is 3000 rub.

• Forwarding of vending machines

One freight forwarder in a car is able to serve in St. Petersburg 50-80 massage chairs, arranged in 2-4 units in one place. With up to 10 seats - this cost item is completely absent, because it is easy to do it yourself after the main work, or ask relatives. The capacity of the “money box” allows you to forward chairs once every 2 weeks. In practice, we conduct an expedition once a week.

Thus, you can put down the cost of forwarding yourself.

• Taxes on vending business services

Providing services to the public through vending massage chairs not prescribed by law. We cannot use the experience of “coffee makers”, as they work in the field of trade and catering, but we can interpret this activity as the provision of personal services (Explanation on the application of legislation: the use of a massage chair and services provided with its help on the website www. business-vending.ru). In the meantime, when solving taxation issues, you will come across two possible options: UTII and a simplified taxation system. You should choose the option that treats your chairs NOT AS A SHOP. In this case, the maximum you will pay will be 6.67% of the proceeds.

• Maintenance of a network of massage chairs

Rearrangement of massage chairs in case of an error in placement.

Mistakes in choosing a place are inevitable, especially during the period of accumulation of one's own experience. It is very difficult to take into account the costs of this activity - everyone will have their own. We present here only the technical parameters that can be used for calculations. Size massage chair unpacked in transport condition: 120 cm x 90 cm x 100 cm. 1 chair can be transported in a jeep, minivan or, in extreme cases, on the trunk of a car. The gazelle fits up to 8 chairs.

Navigation is the placement of advertising signs at the installation site to help visitors find your massage chair or not pass. Navigation costs are very small. Warning: do not use black and white sheets printed on the printer - this looks very disadvantageous against the backdrop of stylish and expensive chairs.

The main promotion is organized by forwarders. At the time of the withdrawal of money, they offer to use for free massage chairs surrounding permanent staff, who then easily and willingly become an unpaid promoter of our service.

• Repair of vending chairs

After Sales Repair massage chairs we will arrange by consultation and mailing of new items to replace the defective ones. The practice of operating chairs has shown their reliability and unpretentiousness in operation.

• Management costs, office rent, communications, management staff salaries

It makes sense to think about this when you have employees (at least, with a project volume of 20 massage chairs and more)

conclusions

1. Total costs for organizing a vending business with massage chairs:

2. Calculation of the payback of the vending project with massage chairs based on TRELAX Basic models.

Name models	Cost (for 1 massage chair)
vending chair
Delivery and installation
The amount of investment in the project
Revenue per chair per day
Number of landings per 1 massage chair per day
Cost of 1 landing
REVENUE per month from 1 massage chair
INCOME per month
Rental of vending machine locations
Transfer of massage chairs
Forwarding of vending machines
Office rent, stationery, communications
Administrative expenses
The payback period of investments at value of money 0% per annum, month	from 6.5 months