Squirrel with a bottle of vodka. Vodka Belochka: I'm here! description and where to buy the drink

Vodka is harmful - everyone knows about it. But manufacturers usually convince us of the opposite, presenting this product in every possible way from the positive side. Fortunately, in Russia there is still an honest manufacturer who is not without a sense of humor.

Meet Belochka vodka, the packaging of which should scare away buyers and warn about the dangers of alcohol abuse. But we are in Russia and the people liked the original marketing move so much that this brand of vodka very quickly became popular.

The peculiarity of Belochka vodka is a terrible animal that reminds a person that if he does not stop, delirium tremens is just around the corner. Well, if a drunk person sees a bottle in the dark, he may be seriously scared, because terrible eyes look into the soul.

Unusual concept

Vodka “Squirrel has come!” is very popular for its non-standard design and excellent taste, which cause real admiration among consumers.

The idea behind the production of Belochka vodka is to convey to the end customer the meaning and manifestation of the disease and present it all in a more humorous and ironic form. It is one of the most honest alcoholic products that have a certain kind of anti-alcohol overtones.

That's why the designers had to design the label in such a way that it would not only cause laughter, but also warn people against excessive alcohol consumption.

When developing the design of the vodka packaging, an absolutely unique and inimitable printing technology was used, because a special paint was applied to the contour of the muzzle, as well as the logo used, which gradually accumulates light and then releases it in complete darkness.
In the dark, all this looks the same as in a horror film, but the producers claim that this decision did not frighten buyers at all, but on the contrary, even somewhat amused them.

About the manufacturer of Belochka vodka

"Golden Manufactory"- one of the largest companies on the Russian alcohol market, the main activity of which is the distribution of strong alcoholic drinks of the highest quality. The largest regional companies - distributors of alcohol in all regions of Russia and the CIS are not just partners, but part of the business of the Zolotaya Manufactory company.

Long-term relationships based on trust and mutual assistance are the key to constant growth in sales volumes and confidence in the future.
Representative offices of the company have been opened in all major cities of Russia, carrying out direct sales of the company's products directly to the retail network.
To timely monitor and respond to changes in the situation, we use the latest sales planning system based on e-sales Lawson. This program allows you to analyze and plan sales in real time across retail outlet channels and at each individual outlet.

The shape of the bottle of the original Belochka vodka is somewhat reminiscent of a stylish flask, on the front side of which a crazy squirrel is drawn, and on the opposite side the back of this very animal. Depending on the type of vodka presented, the position of the squirrel and the general attributes contained on the bottle change.

The lid on Belochka vodka is always screw-on and made of metal.
There is no dispenser on the neck of the bottle.

Belochka vodka is one of the most honest alcoholic drinks of this type, which makes it possible to overcome all difficulties and problems with humor.

The bottle depicts a red-haired, scary squirrel with crooked teeth and a huge mouth, which makes the design of this vodka quite original, and this attracts buyers, but at the same time makes them think about the dangers of drinking alcoholic beverages.

Vodka “Belochka” has a slightly pronounced odor, which is perceived quite well. There is a certain sweetness in the taste of vodka, but it is quite pleasant and smooth. In terms of its softness, Belochka vodka is a completely acceptable option, because it is drunk quite easily and does not “tear” the throat.

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Description and properties of Belochka vodka

Ingredients: corrected drinking water, rectified ethyl alcohol “Lux”, sugar, alcoholized juniper infusion, alcoholized hazelnut infusion.
Fortress: 40%
Label information: Produced and bottled in Russia. Limited edition
Energy value: 224 kilocalories
Color: transparent
Smell: classic vodka
Taste: smooth, slightly sweet
Varieties: Squirrel on mushrooms, Squirrel on coconut, Squirrel on pine cones, Squirrel Trin Grass

Storage conditions: from -15’С to +30’С.

Best before date: is not limited

The shape of the bottle resembles a flask. The symbol of vodka is a squirrel from a social advertisement of the Ministry of Health and Social Development; the back of the bottle shows the back of a squirrel. Depending on the type of vodka, its position and attributes change.

The lid is screw-type, made of metal. Thanks to the special composition, the name, teeth and white eyes glow in the dark. There is no dispenser on the neck. As already noted, the squirrel is the heroine of social anti-alcohol advertising, where she utters the phrase: “If you drink, then I’ll come to you.” The producers of the drink seized on the already promoted plot and managed to catch not only the squirrel by the tail, but also luck.

Vodka "Belochka" I came” became the owner for two years in a row EFFIE “Brand of the Year” award in the category "Alcoholic drinks". Manufacturers recommend turning off the TV before use, exiting the Internet and transforming into your beloved real self!

Vodka “Belochka” is the most honest vodka that helps you overcome all problems with a smile.

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Testing of Belochka vodka

Advantages: inexpensive and hangover-free vodka.
Flaws: The taste of pine nuts is not felt.

We bought this vodka for a corporate party. The drink itself is basically normal, I tried it out of curiosity. There is no taste or smell of alcohol. The composition contains alcoholized infusions of pine nuts and lingonberry leaves.

And in “Squirrel” with a green label, the composition contains infusions of juniper and hazelnuts. I don’t know about the latter, but “Squirrel on Cones” doesn’t have any flavors. At least the pronounced taste of pine nuts. And the color is transparent, like cedar and lingonberry leaves.

My test survey did not reveal any bad consequences among employees: no hangover, no dry mouth. Vodka is neither bad nor good. The most ordinary. And the price is quite affordable.

cocktail-book.ru

Vodka “Squirrel on Coconut”

The color of vodka is transparent.
Vodka has a soft, classic aroma.

This vodka is unique. It differs from other types in its original recipe. The composition includes Lux alcohol, grape infusion, coconut infusion, mango infusion. Authentic Russian vodka with a tropical taste. Recommended to be consumed very chilled.

Vodka “Squirrel on Nuts”

Vodka “Squirrel: I’ve come!” prepared according to a traditional Russian recipe using classic vodka technology, without the use of any artificial flavors or additives.

Contains only natural ingredients:

grain alcohol "Lux",
sugar,
artesian water,
juniper infusion,
hazelnut infusion.

Vodka “Squirrel on cones”

Vodka has a very soft classic taste.

Vodka “Squirrel: I’ve come! On cones” is cooked on the very cones that need cones.

The composition includes only natural ingredients from Russian forests:

the best alcohol Lux,
infusion of pine nuts obtained from cones collected by hand in taiga Siberia
infusion of lingonberry leaf.

Vodka with cones causes slight clouding of the mind, so it is not recommended to drink this drink in unlimited quantities. It is important to know the limit - everyone has their own.

winestreet.ru

Vodka “Squirrel on mushrooms”

Vodka is clear in color.
Vodka has a pleasant aroma of a strong alcoholic drink.
Vodka has a mild taste with a slight bitterness.

Vodka “Squirrel on the grass”

Each of us is a little Rastafarian at heart. Don’t worry, be happy! Disconnect from the matrix and be free! Turn on the right music, hear new sounds, reveal the versatility of this world, feel the taste of life! Squirrel on the grass is a vodka created for people who can think in Russian.

Its recipe includes:

high quality grain alcohol,
specially softened water,
as well as infusions of lavender and oregano.

The squirrel works wonders! All that remains is to call her.

Tincture “Squirrel tryn-grass”

Tincture “Squirrel: I’ve come! Tryn-grass" is made according to a secret recipe from only those Russian herbs that help overcome any problems with a smile.

The drink contains:

high-quality grain alcohol "Lux",
specially softened water,
alcoholic infusions of chamomile, caraway, dill and sage.

The new product has a rich emerald color and an intense, slightly burning taste.

Belochka vodka will appeal to everyone’s taste, and everyone will be able to find something special in it. And the original design and creative advertising with humor will show what happens if a “squirrel” comes to a person.

vodka-belochka.com

Cocktail recipes with Belochka vodka

Cocktail “V and V”

50 ml - vodka
75 ml orange juice
75 ml grapefruit juice
20 ml lemon juice (squeeze ½ fresh lemon)

Add ice to the shaker and pour all the ingredients, mix. Add ice to the highball glass and pour the drink. Garnish with a slice of lemon and orange.

Cherryboss cocktail

50 ml-vodka
150 ml cherry juice
20 ml lemon juice (fresh)

Put ice in a highball glass and pour vodka, juice and lemon juice on top. Stir.

Cocktail "pineapple"

50 ml-vodka
150 ml pineapple juice
20 ml lemon juice (fresh)
20 ml orange juice (fresh)
2 spoons of sugar

Preparation

Place ice and all ingredients in a shaker.
Mix vigorously.
Add ice to a highball glass and pour the drink.
Garnish with an orange slice.

If you buy yourself 1-2 variants of syrups, then the range of possible cocktails will be much wider. It is best, of course, to use good syrups, but in extreme cases, you can buy regular syrup in the store. The quality is of course worse, but in the absence of a better one you can use it.

Cocktail “Morning with your beloved”

50 ml-vodka
100 ml pineapple juice
75 ml milk
30 ml coconut syrup

Preparation

Place ice in a shaker, pour in all ingredients and shake vigorously. Pour into a highball glass. If there are ingredients that are pronounced in terms of taste, such as syrup and juice, the taste of vodka will not be felt!

You can add a scoop of ice cream or a banana and blend in a blender. As a result, the ingredients that are usually found in every refrigerator will make an excellent cocktail.

By also adding 5-10 ml of grenadine syrup to vodka mixed with orange or pineapple juice, you will give the cocktail an original two-color and diversify the flavor range.

Another cocktail option

50 ml-vodka
100 ml - pineapple juice
50 ml orange juice
10 ml syrup GRENADINE

Preparation

Place ice in a highball glass and pour all ingredients except syrup. Stir. Add syrup without stirring. Garnish with an orange slice.

Cocktail “Goddess”

Includes:

100 ml melon juice,
50 ml martini,
50 ml vodka.

Mix everything in a glass, garnish the glass with a slice of lemon or orange.

Cocktail "Cosmopolitan" (female cocktail with a masculine character)

Composition and proportions:

regular or lemon-flavored vodka – 45 ml;
Cointreau orange liqueur – 15 ml;
fresh lime juice – 7-8 ml;
cranberry juice – 30 ml.

All ingredients are mixed in a ratio of 3:1:0.5:2 (3 parts vodka, 1 part liqueur, half a part lime and 2 parts cranberry juice). Lime juice can be replaced with lemon juice, there is no significant difference between them.

Cooking technology:

1. Cool the martini glass by filling it with ice cubes.
2. Add all ingredients along with ice to a shaker and stir.
3. Throw the ice out of the glass.
4. Pour the cocktail from the shaker into a glass.
5. To decorate the Cosmopolitan, you can put a slice of lemon or orange on top, but in most cases it is served without decorations.

It is customary to drink “Cosmo” in small sips, trying to catch all the notes of its mild taste.

Vodka is not noticeable in the composition. I also recommend watching a video of a professional bartender showing how to make this cocktail correctly.

Bloody Mary cocktail

Ingredients:

tomato juice – 150 grams;
vodka – 75 ml;
lemon juice – 15 ml;
salt – 1 gram;
pepper – 1 gram;
celery – 1 sprig;
Tobasco sauce – 3 drops (optional);
Worcestershire sauce - 3 drops (optional).

Worcestershire sauce is an English sweet and sour condiment made from vinegar, sugar and fish. Tobasco is a spicy hot sauce made from pepper, vinegar and salt. At home, these two ingredients are used extremely rarely, but they do not significantly affect the taste, so you can discard them.

Cooking technology:

Pour vodka into a tall, large glass (highball).
Add salt, pepper, lemon juice and mix well.
Add ice.
Pour in tomato juice, add Tobasco and Worcester's sauces (optional), stir again.
Place a sprig of celery in a glass.
Serve with a straw.

alcofan.com

Vodka “Belochka” and Red Bull

40 ml vodka,
120 ml Red Bull energy drink (ratio 1:3),
4-8 ice cubes.

Preparation

Place ice in a glass, then add liquid (the sequence is not important).

This is one of the "explosive" cocktails that includes the recently launched Red Bull energy drink. This drink first appeared several years ago in bars in Western Europe.

Vodka with red bull in the indicated proportions invigorates a person and gives him a surge of energy. But you need to be very careful with this cocktail, as it puts a lot of stress on the heart. It is not recommended to drink more than two servings per evening.

Cocktail “Perestroika”

30 ml each of vodka and rum,
90 ml cranberry juice,
15 ml sugar syrup,
a few drops of lemon juice.

Preparation

All components are added to the glass and mixed. Garnish the drink with a slice of orange.

The recipe for this cocktail was developed in the Soviet Union; it is said that in the late 80s it was served only in elite establishments in Moscow and St. Petersburg to foreign guests and the party elite.

The drink symbolized freedom and change in society. Although the era of “Perestroika” has long passed, this recipe is still popular today, although it has ceased to be elitist.

Cocktail “Cossack dose”

45 ml vodka,
15 ml cognac,
15 ml cherry brandy.

Preparation

Everything is mixed in a shaker and shaken well.
The drink is served in small old-style glasses.

The drink first appeared in the late 80s in the USA. His recipe was developed by one of the Russian emigrants.

The cocktail got its name due to its high strength, so only real Cossacks can drink even one serving in one gulp.

Cocktail “Insolent Monkey”

It is noteworthy that the recipe for the Brazen Monkey cocktail - so exciting and amazing - is surprisingly simple. Even those who have barely begun to learn all the subtleties and secrets of bartending art can create it.

The composition of the Brazen Monkey cocktail includes only three ingredients. This:

white rum (20 ml);
vodka (20 ml);
orange juice (75 ml).

Of course, to prepare this cocktail you will also need a shaker and a few ice cubes.

Preparation

First of all, you need to pour ice into a shaker, and then add the listed ingredients, following a strict sequence: first vodka, then rum, and finally orange juice.
Now all that remains is to thoroughly mix all the components together and pour the finished cocktail into a special tall glass - the most suitable option for these purposes is a highball.
You can add a few more ice cubes on top and then garnish the cocktail with a thin slice of lemon or lime.

alkobaron.com

Cocktail “California Screw”

30 ml vodka,
45 ml grapefruit juice
45 ml orange juice

All ingredients are added to the mixing glass and mixed. Serve in tall glasses with a slice of orange on the side.

Vodka “Belochka” with Sprite

50 ml vodka,
150 ml Sprite soda,
a few slices of lime
small ice cubes.

First, several pieces of lime along with the peel are placed at the bottom of the glass, then almost the entire glass is filled with ice cubes. Then mix vodka with Sprite and add the mixture to the glass. Drink this cocktail through a straw.

The recipe for vodka with Sprite appeared several years ago on the Internet; we can say that this is a “folk” low-alcohol cocktail that young people really like.

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How to drink vodka and enjoy it

It is difficult to imagine a traditional Russian feast without vodka. It is customary to celebrate any significant event in life. But in order for the celebration to pass without incident and leave pleasant memories in your memory, I advise you to read about how to drink vodka correctly. Knowing a few nuances, you will be an adequate cheerful person all evening, and in the morning you will wake up without headaches.

Preparation.

Drinking vodka should begin with preparing the body for large doses of alcohol.

A few hours before the feast, you can drink 50 ml of vodka so that the body begins to produce substances that block the effects of alcohol in advance. This method is popularly called “start the liver” or “grafting”.
An hour before the feast, it is better to eat something fatty, for example, a sandwich with butter or a piece of lard. True, fatty foods do not absorb alcohol, they only delay the onset of its effects, and after a while you will still get drunk.
Activated carbon, sold in pharmacies, is ideal for the absorption of alcohol. It is enough to take 6-8 tablets 20-30 minutes before the holiday, and you are almost guaranteed not to pass out at the table.

Drinking

Only slightly misty vodka brings pleasure.

Under no circumstances should it be warm. First, cool the bottle for 2-3 hours in the refrigerator, but not in the freezer.

“Frozen” vodka with pieces of ice instantly intoxicates, since the frozen water crystallizes on the walls or bottom of the bottle in the form of ice, and almost pure alcohol is poured into the glass, which freezes at a lower temperature.

Vodka should be cold, but not icy

It is better to drink vodka from 50 gram glasses in one gulp.

First you need to exhale deeply, then take a sip on the next inhalation.
After this, exhale deeply again, getting rid of alcohol vapors, and bring a piece of fragrant bread to your nose to “sniff” what you have drunk.
Next, the vodka is enjoyed, starting with hot, hearty dishes and gradually moving on to cold ones.
It is not recommended to drink vodka or, in extreme cases, take drinks that do not contain carbon dioxide, which irritates the walls of the stomach, leading to rapid intoxication. In this regard, juices, fruit drinks and compotes are safe.
Experts recommend taking a three-minute break between the first and second glasses. After the third glass, if possible, leave the table for 15-20 minutes and take a walk.

The norm for drinking vodka is an individual concept, everyone has their own. It's time to stop drinking when it becomes difficult to take a sip and the vodka just doesn't go down. This is the surest signal, when it appears, it is better not to overpower yourself, even if the company requires it.

You cannot mix vodka and other alcohol. Although there is no scientific evidence, many people know from experience that when drinking alcohol, the degree can only be increased.
Will you be drinking something stronger than vodka? I don't think. As the temperature drops, prepare for a rough morning...
In winter, after drinking a large dose of vodka, you should not go outside to freshen up. You will likely become even more intoxicated. Dancing or other moderate physical activity will help you sober up a little.

Next day

The morning after a stormy celebration, you cannot improve your health with alcohol, including beer. Drinking alcohol to relieve a hangover is a sure way to alcoholism and binge drinking for several days.

The following will help you feel better:

brine,
mineral water,
broths,
warm shower
walk in the fresh air.

It is better not to drink coffee; even one cup can raise already high blood pressure, increasing the load on the heart.

alcofan.com

What to eat with vodka to avoid a hangover?

Probably, each of us is familiar with the situation when pleasant gatherings with friends end in the fact that the next morning the state of health leaves much to be desired. And then the question arises, what to eat with vodka next time to avoid this.

In fact, the answer lies on the surface: it’s better to just not drink at all, and then there won’t be any problems. This is true, but now we will not consider moral issues: to drink or not to drink - each person makes his own decision.

But the culture of drinking strong alcoholic drinks is useful information that may be useful to you. So, what is the best way to snack on vodka?

Have a snack or drink

The question often arises whether to drink or snack on vodka. Do not hesitate, drinking alcohol is a sign of bad taste, and besides, as doctors say, it is this method of drinking alcohol that brings the greatest harm to the body.

The ingestion of alcohol into the stomach is perceived as poisoning, therefore, due to the water available in the body, this product will be washed out. But if you drink, the body will perceive this as a wash that has already taken place.

This will accelerate the onset of intoxication and also lead to various health problems.

Foods you shouldn't snack on

Wait a little longer, we will soon move on to considering what is the best way to snack on vodka. First, let's remove from the menu what is completely unsuitable for this purpose. First of all, we put the cakes and cream pies back into the refrigerator. Any product requires breakdown and assimilation.

Alcohol and sweets are two competitors. In this case, the body will first break down sweets, because glucose is most important for it, and alcohol will poison the body. The result is rapid intoxication and a severe hangover, since toxic substances have been affecting the body for a long time.
The second product that needs to be removed from the table is chocolate. In combination with alcohol, it will put a strong strain on the pancreas, and in addition, it will block some ducts. Fresh tomatoes should not be placed on the table, as they enhance the negative effects of alcohol.
But the next point may surprise you: eliminate fatty and fried meats from the list of snacks. Such dishes exacerbate and prolong the effect of alcohol. Plus this is an additional burden on the liver.
You should not get carried away with spicy snacks, pickled cucumbers (as opposed to pickled ones), as well as grapes, watermelons and melons.

What are we going to have as a snack?

We have already realized that sweets and heavy foods, that is, sausage, fried meat, are not at all what we need. Then what is the best way to snack on vodka?

In the traditions of the Russian people, there is a rule to eat with vinaigrette, and this is very wise. This salad contains a full set of vegetables, sauerkraut and pickles, onions and vegetable oil. Just what the doctor ordered.
It is very important to complement this snack with meat or fish. In this case, it is best to choose boiled or baked lean meat. However, fish will be the best choice, so serve mackerel or herring whenever possible.
If this is not possible, then you can take fish oil capsules.
Baked or boiled vegetables make a great appetizer after the main course while the toasting continues. Now you know how to properly snack on vodka, and you can prepare the table for welcoming guests.

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Squirrel. I came! received the EFFIE Brand of the Year award

If last year Belochka impressed the expert jury of the award with its loud entry into the market and the paradoxical concept - “honest vodka, carrying a spirit of self-irony and warning about the dangers of excessive alcohol consumption” - this time the brand was noted for the effectiveness of communications with consumers with a limited budget for promotion in conditions of full ban on alcohol advertising.

Compared to 2011, sales of Belochka vodka. I came!" grew by more than 200%, the turnover of the brand in 2012 amounted to 2.1 billion rubles. Today, products manufactured under the Belochka TM. I came!" It is exported to 10 CIS countries, and in Russia it occupies a share of 0.91% of the entire vodka market.

The brand’s philosophy is as deep as a rabbit hole, it is provocatively interactive, and the main “weapons” of communications are paradox and hyperbole. This is the basis for Belochka’s interaction with the target audience.

As a result, Belochka and her fans together create meaningful content for the brand, provoke thoughts, responses, and involve more and more groups of people in the exchange of opinions: the number of messages, photos and videos about Belochka 2012 is measured in tens of thousands. This marketing model ensured rapid growth in brand awareness (23.5% in the first quarter of 2013).
The brand’s ideology was partly revealed in the “Conversations with a Squirrel” series of online publications that appeared in December 2012, as well as the “Conversations with a Squirrel” videos on YouTube, which received almost 1.4 million views and generated many comments.

The competition jury also emphasized that Belochka’s fans were not only its consumers, but also those who do not drink alcohol at all: “Belochka is a rare example of a brand that has managed to turn many of its natural opponents into supporters.”

Paradoxically, Squirrel contributes to the state anti-alcohol campaign, acting not through a system of restrictions and prohibitions, but influencing deep-seated emotions and the instinct of self-preservation. The brand's slogan is “Know your limits, and the squirrel will not come to you!”

Naming

Vodka “Squirrel: I’ve come!” was born out of a simple joke. "I came!" is not a slogan, as many media and Internet users still believe. This is part of the name of the registered product.

This is exactly what vodka is called in all documents. This joke is based on the polysemantics of the word “squirrel”. In Russian, this is not only the name of an animal, a favorite of children.

It's the same:

name of the disease
alcohol psychosis syndrome,
madness.

In the culture of Russian slang, the squirrel is the hero of many jokes, stories, poems, she has always been a popular character in countless jokes. Advertising work in recent years has shown that advertising with squirrels can sell anything: from Mercedes cars to Snickers and the fight against alcoholism.

Design product

“Besides the joke, the idea of vodka was to convey to the consumer the meaning of delirium tremens,” the company says. — This is the most honest vodka, which has anti-alcohol overtones. From the very beginning, this vodka had to take on an unusual, paradoxical social role.

The squirrel was supposed to inform the consumer: “Know your limits - and the “squirrel” will not come to you!” It was with this in mind that the designers were given the task of drawing an animal that could not only cause laughter, but also scare a little.”

When developing the product, a unique printing technology was used - phosphorescent paint was applied to the outline of the squirrel's muzzle, eyes, teeth and logo, which accumulates daylight and releases it in the dark.

In the dark it looks like something out of a horror movie. But the company assures that this move did not frighten at all, but greatly amused the consumer.

Exit on market

When the process of launching the vodka “Belochka: I’ve come!” production was approaching its logical conclusion, on November 25, 2010, an anti-alcohol video from the Russian Ministry of Health appeared on the Internet.

In this video, a mangy, rat-like squirrel spoke in a human voice and behaved inappropriately, symbolizing delirium tremens.

The creative video evoked a lively emotional reaction from Internet users. It ended with the words of a crazy squirrel: “Are you drinking? Then I’m coming to you!”

In the first four months after its release, it received more than 3 million views. Later, the squirrel of the Ministry of Health had its own microblog on the social network Twitter, in which it wishes health to drinkers and persuades them to stop drinking alcohol.

The company assures that there was no borrowing of the idea from the Ministry of Health. The company independently and long ago prepared the release of the product. It just so happened that the squirrel first promised to appear in an anti-alcohol social video, and two months later appeared on the vodka label. A heated discussion about this began on the Internet and in the media.

Opinion of the Ministry of Health

The Ministry of Health itself was unpleasantly surprised that the alcoholic squirrel was transformed into a trademark. “We believe that registration of the presented designation as a trademark, due to the main focus of the “Hell Squirrel” on the fight against alcoholism, will be contrary to public interests,” said ministry representative A. Vlasov.

He referred to the provisions of the Civil Code of the Russian Federation (clause 2, clause 3, article 1483, part 4), which does not allow state registration as trademarks of designations that represent or contain elements contrary to public interests, principles of humanity and morality .

“It turned out to be a scandal, an event, and this always works for promotion,” say company representatives. “The only thing that the Ministry of Health has achieved is the creation of an excellent promotion for a new product - vodka “Belochka: I’ve come!”, which was presented with great success two months after the release of the video at the exhibition “Prodexpo-2011”.

The appearance of this vodka caused a massive response. Over the course of several months, many publications and hundreds of thousands of mentions about this product appeared on the Internet, discussions on forums and social networks. Folk art products dedicated to this vodka, poems, demotivators, and pictures appeared.
In addition, the product began to be promoted by consumers themselves through word of mouth, everyone began to tell each other about it, purchase it en masse for corporate events and give it as a souvenir.

When promoting the brand “Squirrel: I’ve come!” Traditional media were also used based on the generation of content by Internet users themselves.

TV companies' reaction

Regional television companies, including the state television channel “St. Petersburg”1, announced in their news releases the appearance of vodka “Belochka: I’ve come!” on store shelves. The tabloid press reacted just as vigorously to the product's appearance, publishing news in print that was posted on the Internet.

As a result, sales of vodka “Belochka: I’ve come!” demonstrated amazing dynamics that have never been seen before in any new brand entering the vodka market.

According to the company, if in February 2011 10 thousand deciliters of vodka were sold, then in April - more than 20 thousand, in May - more than 30 thousand, and in September - more than 80 thousand deciliters.

At the end of 2011, the total share of sales volume of all the company's brands in the Russian market was 2-2.5%. The company Zolotaya Manufactory LLC had direct contracts with all the largest federal retail chains. The company's main sales volume is in the mass-market vodka segment.

The owners of the brand say that at the moment they have not spent a penny on its recognition, “everything was done by society itself, the idea turned out to be so relevant and in demand.”

www.advertology.ru

Benefits of the drink

Vodka with a rather unusual and original name “Squirrel: I’ve come!” appeared relatively recently, but has already managed to gain quite a lot of popularity. In the production of such vodka, traditional components were used, which give it a unique taste and a rather original aroma.

Some versions of vodka have a sweetish taste, which gives them some piquancy and their own zest.
This vodka is easy to drink and does not cause a very strong hangover, but in any case, you must know the limits when drinking such an alcoholic drink.
Belochka vodka is quite popular among consumers because it has a very unusual packaging design, good taste, and a very reasonable price.
The good quality of vodka is ideally combined with its affordable price.

Today you can purchase Belochka vodka in absolutely any store that sells alcoholic beverages.

New original packaging

The new original vodka “Belochka” is presented in a rather unusual way, the original design of which draws the attention of buyers to existing problems.

The new Belochka vodka is presented in a scary, mystical black form, which is why it encourages consumers to return to a healthy lifestyle. Black “Squirrel” warns the consumer that excessive consumption of alcoholic beverages can lead to quite disastrous consequences that will negatively affect his life and health.

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This is a completely new, but rather unusual vodka with a bright and rich taste that does not cause absolutely any unpleasant sensations. In addition, the big advantage of this vodka is that the next day there is practically no hangover syndrome, but it must be consumed in small quantities.

Black vodka “Belochka” contains only the best ingredients, which is why it has amazing taste.

Its affordable price is simply ideally combined with the highest quality of these products, which attracts a huge number of consumers. The unusual color of vodka is explained by the use of a certain specialized natural dye.

nalivali.ru

Like vodka “Squirrel: I’ve come!” fought with the state

The Institute of Industrial Property has finally registered a new alcohol brand. Now our dear fellow citizens will be able to warm their souls with vodka called “Squirrel: I’ve come!”

Rospatent gave permission to the capital company Rusinvest to sell products under such a curious brand. Officials did not look at the associative connections of the new trademark with the name of the Ministry of Health’s “Hell Squirrel” campaign, aimed at improving the health of the nation and alienating citizens from alcoholic beverages.

Two years ago, the government posted a video of its “Squirrel” on YouTube.
The video currently has over five million views.
The main character of the video is a squirrel who tells a story about a man with hallucinations whom she came to visit. At the end of the film, the animal loudly declares that it intends to come to the house of anyone who is “drinking.”

The above-mentioned video caused a lot of trouble for the Rusinvest company, which at the end of the summer of 2010 filed an application for the trademark “Squirrel: I’ve come!” One of the alcohol factories began producing the corresponding drink, and later it turned out that Rospatent did not allow the registration of the trademark because of the above-mentioned video. Officials pointed out that profiting from the image that the Ministry of Health is using to improve the nation’s health is simply unacceptable.

The company's leaders did not give up and fought for their idea for about two years.

“Our application for brand registration was submitted before the ministry’s video appeared on the Internet. None of our employees, of course, could know what social initiatives the authorities were preparing,” Rusinvest representative Vadim Uskov told Izvestia.

Manufacturers of alcoholic beverages say that the thesis “Squirrel: I’ve come!” can in no way be associated with the visual and sound images that a viewer of the Ministry of Health and Social Development video can see on the screen. Businessmen also emphasize that the squirrel in the film does not say such a phrase.

Let us note for those who are not in the know: the Ministry of Social Development and Health in Russia has not existed since May 2012. Therefore, today, in essence, Rusinvest has no one to challenge the authorship of the squirrel brand.

crazy-planet.ru

Tasting characteristics

The branded product Belochka is an alcohol of an affordable price segment with organoleptic characteristics that can be on par with more expensive products. And this is not surprising, because the manufacturing company, when creating its alcohol, uses the best consumable ingredients, the most modern equipment, as well as highly effective distillation and purification principles.

Each drink of the company is the result of painstaking work and special attention of experienced specialists.

Color

The visual appearance of alcohol is very variable. It can be either perfectly transparent or frankly green.

Aroma

The aromatic nature also pleases with its diversity due to unique recipes. Each drink has its own special trail.

Taste

Gastronomic ambitions are expressed by the classic vodka softness, which, as tasting progresses, reveals itself in a variety of flavor colors, also determined by the recipe of a particular product chosen in the store.

How to buy branded vodka

When purchasing alcohol, be extremely careful, as the alcohol market today is plagued by a large number of counterfeits. Unfortunately, in our day and age it is not enough to just go into a store, take a bottle of any Ukrainian, Belarusian or German vodka and enjoy its taste in the evening. It is necessary to choose, looking closely at the nuances.

Otherwise, the likelihood of buying a fake increases significantly. To prevent such an unpleasant situation when purchasing products from the brand in question from happening to you in the future, we recommend that you consider the following important aspects when choosing:

Belochka vodka label. Visual design is one of the features of a branded product. Looking at the pictures that decorate the Belochka “I have come” vodka, and especially the photos in the dark, you will definitely remember them for the rest of your life. The product label is made using a unique printing technology that involves the use of luminescent paint. Consequently, in the dark, individual elements of the packaging glow. We also note that each drink from the collection has its own special picture.
Tara. The brand's signature products are bottled in original shapes that resemble the outline of a classic flask. For closure, only metal screw caps are used. As for the dispenser, it is not found in any of the representatives of the collection.

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Quality. The Golden Manufactory company pays special attention to the registration procedure for its products. Consequently, you will not find any damage or signs of manufacturing defects on a quality product. Any abrasions, smeared embossing or unevenly positioned labels can be regarded as signs of a fake.
Place of purchase. Buy alcohol only from trusted stores or supermarkets. Don't trust local stalls and delis. Statistics show that it is in such retail outlets that consumers are most often offered counterfeit goods.

A special impetus for the popularization of the brand was given by a vodka advertisement on television, where a drawn squirrel behaved, to put it mildly, inappropriately.

How to serve

When getting acquainted with high-quality alcoholic beverages, do not neglect the classical principles of serving. Like good Finnish vodka, the Belochka brand products we are considering are bottled in small special glasses, allowing you to enjoy the drink through portioned tasting, in one smooth sip.

Another important point in serving is the temperature of the alcohol. It should be remarkably low, around 8-10 degrees. Warmer alcohol will upset the taster with a sharp aroma, an unpleasant, muddy taste and a very intoxicating nature.

What products does it combine with?

The process of tasting such strong alcohol is not complete without worthy gastronomic accompaniment. In other words, if you want to experience the true flavor profiles of drinks, serve them with the right dishes. The ideal accompaniment can be found among the first and second courses of Russian, Belarusian and Ukrainian cuisine. You can also try alcohol with seafood, salads and even fruits.

Other uses

The multifaceted organoleptic character, as well as the affordable price of Belochka products, gives them the opportunity to become an ideal basis for creating a large number of cocktails that can complement any tasting evening with their unique nature. The most interesting drinks that will definitely please you include Orgasm, Blue Lagoon, Black Russian, Alyosha and Moscow Mule.

The Irony of Fate! The concept of the alcohol brand is to promote alcohol consumption.

Popular types of alcohol

Alcohol of the famous brand is supplied to the market today in several original variations. Consequently, each consumer will select an original alcoholic accompaniment for his tasting. The most popular representatives of the range on the market include:

Squirrel On cones. A transparent alcohol with a pleasant multifaceted aroma, in which undertones of pine nuts are mixed with vodka trails. The taste pleases with a balanced proportion of lingonberry leaves and nuts.

Squirrel on a coconut. Crystal clear spirit with an attractive soft tropical flavor. The aroma of the product shows excellent notes of mango, grapes and coconut flakes.

Squirrel On mushrooms. A strong, transparent alcohol, the composition of which is based on the use of only edible mushrooms. The taste of the alcohol pleases with its soft nature and slight tartness, while forest motifs are clearly audible in the aroma.

Squirrel on the grass. Strong transparent alcohol with a refreshing aroma of herbs. Gastronomic ambitions are expressed by a classic alcohol base, decorated with tones of oregano and lavender.

Historical reference

The producer of Belochka vodka is the company Zolotaya Manufactory, which has already managed to show its best side to an audience of millions of consumers from all over the Russian Federation. The company's assortment pleases with a fairly wide range of alcoholic beverages present in the affordable and mid-price segment. At the same time, each product pampers with excellent quality and unique taste. The latest variation of Belochka vodka appeared in 2014. It was a dark green Morfeus bottle, stylized after everyone's favorite science-fiction film The Matrix.

Did you know? The brand’s signature slogan is “I’ve come!” According to the authors, it should directly hint at what happens when you abuse alcohol.

https://gradusinfo.ru/alkogol/vodka/belochka.html

Brand history

The name of the vodka “Belochka” was born from a simple joke. The name and general concept of this alcoholic product is based on the concept of “delirium tremens,” which means madness and alcoholic psychosis.

According to the results of studies of consumer perception of this brand, many have a very positive and even humorous attitude towards it. It carries a certain element of irony. Belochka vodka is perceived as anti-alcoholic, reminiscent of the consequences of consuming this drink.

Original idea

Belochka vodka is very popular due to its non-standard design and excellent taste, which cause true delight among consumers. The idea of making this alcoholic drink is to convey to the buyer the meaning and manifestation of the disease, and also to present all this in an ironic form. It is one of the alcoholic products that have a kind of anti-alcohol overtones.

com/wp-content/uploads/2017/11/2141961.jpg" alt="" /> From the start of production, Belochka vodka had to take on a certain, rather unusual role. She must convey to the buyer that he consumes alcohol in moderation, as there will be certain consequences.

Unusual design

The shape of a bottle of Belochka vodka somewhat resembles a flask, with a crazy squirrel on the front side and the back of this animal on the opposite side. Depending on the type of alcoholic drink presented, the position of the animal and general attributes may change.

When developing the label for Belochka vodka, a unique printing technology was used, since luminescent paint that glows was applied to the contour of the muzzle, as well as the logo. In the dark, the label looks quite ominous, but manufacturers say that this decision did not frighten consumers, but, on the contrary, amused them.

The cap on the bottle must be screw-on and made of metal. There is no dispenser on the neck. Product advertising also turned out to be quite original and creative, aimed at overcoming addiction with humor.

Vodka with a creative name and design has a balanced composition and contains such components as:

drinking water;
ethanol;
granulated sugar;
alcohol infusion of juniper;
Alcohol infusion of hazelnuts.

This alcoholic drink is produced in Russia and has a strength of 40 vol. and energy value 224 kcal/100 cm3.

Taste qualities

Vodka “Squirrel”, the photo of which will help you choose a quality product, has a not too strong odor, which is perceived quite well. There is some sweetness in the taste, but it is pleasant. Due to its softness, this vodka is considered the best option, as it is very easy to drink.

What are the varieties?

Belochka vodka has several varieties and can be infused with such products as:

cones;
mushrooms;
nuts;
herbs;
coconut.

In addition, there is a special vodka called Tryn-grass. Vodka infused with nuts is made strictly according to traditional recipes and takes into account absolutely all the classic technologies for creating this alcoholic product. The composition does not include any artificial additives or flavors. This vodka contains exclusively high-quality alcohols and natural tinctures.

Vodka can be infused with cones collected from Russian forests. It is characterized by the fact that it provokes a slight clouding of the mind, so you need to drink it wisely. It is imperative to observe moderation when consuming alcohol, otherwise the “squirrel” will come.

Coconut vodka is considered truly unique and unique. It differs from all others in its unique manufacturing method. This is a classic alcoholic drink, but with an original tropical flavor. It has a subtle and unusual aroma. It is best consumed chilled.

Vodka “Belochka” with mushrooms is considered a truly classic drink. The composition contains permitted mushrooms, so the drink does not cause any hallucinations or mental disorders. It has quite an original taste. This alcoholic drink is suitable for all dishes prepared from mushrooms and game. It will perfectly complement the holiday table.

Vodka infused with herbs allows you to look at the world completely differently. It is intended for creative and imaginative people who are able to appreciate its unusual taste and unique aroma. The product contains only the best alcohols, tinctures of oregano and lavender, as well as specially prepared softened water.

The Tryn-grass tincture is made according to a special recipe, which implies the use of only those herbs that help you cope with life’s difficulties with a smile and ease. It has an emerald hue, as well as a rather scorching and original taste.

This alcoholic drink will appeal to absolutely everyone, and everyone will be able to find something special in it.

Benefits of vodka

Vodka with the rather unusual name “Belochka” appeared just recently, but is already very popular. In the production of this alcoholic drink, traditional ingredients were used, giving it a unique taste and original aroma.

Some types of this vodka have a slightly sweetish taste, which gives them a unique flavor. It is very easy to drink, but you must know the limits when consuming this alcoholic drink.

Vodka is very popular among buyers, as it has an unusual packaging design, affordable price and good taste. In addition, you can purchase it in absolutely any store that sells alcoholic beverages.

Product packaging

The new original vodka called “Belochka” is presented in a wide range and also has an original design that draws attention to existing problems in society. The new vodka is presented in a mystical and scary form, which is why it encourages consumers to return to a healthy lifestyle. Vodka, made in a black design, warns its customers that excessive consumption of alcoholic beverages can lead to quite disastrous consequences that negatively affect health and life.

http://fb.ru/article/359222/vodka-belochka-foto-i-otzyivyi

Unusual concept

Vodka “Squirrel has come!” is very popular for its non-standard design and excellent taste, which cause real admiration among consumers.

That's why the designers had to design the label in such a way that it would not only cause laughter, but also warn people against excessive alcohol consumption.

When developing the design of the vodka packaging, an absolutely unique and inimitable printing technology was used, because a special paint was applied to the contour of the muzzle, as well as the logo used, which gradually accumulates light and then releases it in complete darkness.
In the dark, all this looks the same as in a horror film, but the producers claim that this decision did not frighten buyers at all, but on the contrary, even somewhat amused them.

About the manufacturer of Belochka vodka

Long-term relationships based on trust and mutual assistance are the key to constant growth in sales volumes and confidence in the future.
Representative offices of the company have been opened in all major cities of Russia, carrying out direct sales of the company's products directly to the retail network.
To timely monitor and respond to changes in the situation, we use the latest sales planning system based on e-sales Lawson. This program allows you to analyze and plan sales in real time across retail outlet channels and at each individual outlet.

The lid on Belochka vodka is always screw-on and made of metal.
There is no dispenser on the neck of the bottle.

Belochka vodka is one of the most honest alcoholic drinks of this type, which makes it possible to overcome all difficulties and problems with humor.

www.retail.ru

Description and properties of Belochka vodka

Ingredients: corrected drinking water, rectified ethyl alcohol “Lux”, sugar, alcoholized juniper infusion, alcoholized hazelnut infusion.
Fortress: 40%
Label information: Produced and bottled in Russia. Limited edition
Energy value: 224 kilocalories
Color: transparent
Smell: classic vodka
Taste: smooth, slightly sweet
Varieties: Squirrel on mushrooms, Squirrel on coconut, Squirrel on pine cones, Squirrel Trin Grass

Storage conditions: from -15’С to +30’С.

Best before date: is not limited

Vodka "Belochka" I came” became the owner for two years in a row EFFIE “Brand of the Year” award in the category "Alcoholic drinks". Manufacturers recommend turning off the TV before use, exiting the Internet and transforming into your beloved real self!

Vodka “Belochka” is the most honest vodka that helps you overcome all problems with a smile.

cocktail-book.ru

Testing of Belochka vodka

Advantages: inexpensive and hangover-free vodka.
Flaws: The taste of pine nuts is not felt.

My test survey did not reveal any bad consequences among employees: no hangover, no dry mouth. Vodka is neither bad nor good. The most ordinary. And the price is quite affordable.

cocktail-book.ru

Vodka “Squirrel on Coconut”

The color of vodka is transparent.
Vodka has a soft, classic aroma.

Vodka “Squirrel on Nuts”

Vodka “Squirrel: I’ve come!” prepared according to a traditional Russian recipe using classic vodka technology, without the use of any artificial flavors or additives.

Contains only natural ingredients:

grain alcohol "Lux",
sugar,
artesian water,
juniper infusion,
hazelnut infusion.

Vodka “Squirrel on cones”

Vodka has a very soft classic taste.

Vodka “Squirrel: I’ve come! On cones” is cooked on the very cones that need cones.

The composition includes only natural ingredients from Russian forests:

the best alcohol Lux,
infusion of pine nuts obtained from cones collected by hand in taiga Siberia
infusion of lingonberry leaf.

Vodka with cones causes slight clouding of the mind, so it is not recommended to drink this drink in unlimited quantities. It is important to know the limit - everyone has their own.

winestreet.ru

Vodka “Squirrel on mushrooms”

Vodka is clear in color.
Vodka has a pleasant aroma of a strong alcoholic drink.
Vodka has a mild taste with a slight bitterness.

Vodka “Squirrel on the grass”

Its recipe includes:

high quality grain alcohol,
specially softened water,
as well as infusions of lavender and oregano.

The squirrel works wonders! All that remains is to call her.

Tincture “Squirrel tryn-grass”

Tincture “Squirrel: I’ve come! Tryn-grass" is made according to a secret recipe from only those Russian herbs that help overcome any problems with a smile.

The drink contains:

high-quality grain alcohol "Lux",
specially softened water,
alcoholic infusions of chamomile, caraway, dill and sage.

The new product has a rich emerald color and an intense, slightly burning taste.

vodka-belochka.com

Cocktail recipes with Belochka vodka

Cocktail “V and V”

50 ml - vodka
75 ml orange juice
75 ml grapefruit juice
20 ml lemon juice (squeeze ½ fresh lemon)

Add ice to the shaker and pour all the ingredients, mix. Add ice to the highball glass and pour the drink. Garnish with a slice of lemon and orange.

Cherryboss cocktail

50 ml-vodka
150 ml cherry juice
20 ml lemon juice (fresh)

Put ice in a highball glass and pour vodka, juice and lemon juice on top. Stir.

Cocktail "pineapple"

50 ml-vodka
150 ml pineapple juice
20 ml lemon juice (fresh)
20 ml orange juice (fresh)
2 spoons of sugar

Preparation

Place ice and all ingredients in a shaker.
Mix vigorously.
Add ice to a highball glass and pour the drink.
Garnish with an orange slice.

Cocktail “Morning with your beloved”

50 ml-vodka
100 ml pineapple juice
75 ml milk
30 ml coconut syrup

Preparation

You can add a scoop of ice cream or a banana and blend in a blender. As a result, the ingredients that are usually found in every refrigerator will make an excellent cocktail.

By also adding 5-10 ml of grenadine syrup to vodka mixed with orange or pineapple juice, you will give the cocktail an original two-color and diversify the flavor range.

Another cocktail option

50 ml-vodka
100 ml - pineapple juice
50 ml orange juice
10 ml syrup GRENADINE

Preparation

Place ice in a highball glass and pour all ingredients except syrup. Stir. Add syrup without stirring. Garnish with an orange slice.

Cocktail “Goddess”

Includes:

100 ml melon juice,
50 ml martini,
50 ml vodka.

Mix everything in a glass, garnish the glass with a slice of lemon or orange.

Cocktail "Cosmopolitan" (female cocktail with a masculine character)

Composition and proportions:

regular or lemon-flavored vodka – 45 ml;
Cointreau orange liqueur – 15 ml;
fresh lime juice – 7-8 ml;
cranberry juice – 30 ml.

Cooking technology:

1. Cool the martini glass by filling it with ice cubes.
2. Add all ingredients along with ice to a shaker and stir.
3. Throw the ice out of the glass.
4. Pour the cocktail from the shaker into a glass.
5. To decorate the Cosmopolitan, you can put a slice of lemon or orange on top, but in most cases it is served without decorations.

It is customary to drink “Cosmo” in small sips, trying to catch all the notes of its mild taste.

Vodka is not noticeable in the composition. I also recommend watching a video of a professional bartender showing how to make this cocktail correctly.

Bloody Mary cocktail

Ingredients:

tomato juice – 150 grams;
vodka – 75 ml;
lemon juice – 15 ml;
salt – 1 gram;
pepper – 1 gram;
celery – 1 sprig;
Tobasco sauce – 3 drops (optional);
Worcestershire sauce - 3 drops (optional).

Cooking technology:

Pour vodka into a tall, large glass (highball).
Add salt, pepper, lemon juice and mix well.
Add ice.
Pour in tomato juice, add Tobasco and Worcester's sauces (optional), stir again.
Place a sprig of celery in a glass.
Serve with a straw.

alcofan.com

Vodka “Belochka” and Red Bull

40 ml vodka,
120 ml Red Bull energy drink (ratio 1:3),
4-8 ice cubes.

Preparation

Place ice in a glass, then add liquid (the sequence is not important).

This is one of the "explosive" cocktails that includes the recently launched Red Bull energy drink. This drink first appeared several years ago in bars in Western Europe.

Cocktail “Perestroika”

30 ml each of vodka and rum,
90 ml cranberry juice,
15 ml sugar syrup,
a few drops of lemon juice.

Preparation

All components are added to the glass and mixed. Garnish the drink with a slice of orange.

The drink symbolized freedom and change in society. Although the era of “Perestroika” has long passed, this recipe is still popular today, although it has ceased to be elitist.

Cocktail “Cossack dose”

45 ml vodka,
15 ml cognac,
15 ml cherry brandy.

Preparation

Everything is mixed in a shaker and shaken well.
The drink is served in small old-style glasses.

The drink first appeared in the late 80s in the USA. His recipe was developed by one of the Russian emigrants.

The cocktail got its name due to its high strength, so only real Cossacks can drink even one serving in one gulp.

Cocktail “Insolent Monkey”

The composition of the Brazen Monkey cocktail includes only three ingredients. This:

white rum (20 ml);
vodka (20 ml);
orange juice (75 ml).

Of course, to prepare this cocktail you will also need a shaker and a few ice cubes.

Preparation

First of all, you need to pour ice into a shaker, and then add the listed ingredients, following a strict sequence: first vodka, then rum, and finally orange juice.
Now all that remains is to thoroughly mix all the components together and pour the finished cocktail into a special tall glass - the most suitable option for these purposes is a highball.
You can add a few more ice cubes on top and then garnish the cocktail with a thin slice of lemon or lime.

alkobaron.com

Cocktail “California Screw”

30 ml vodka,
45 ml grapefruit juice
45 ml orange juice

All ingredients are added to the mixing glass and mixed. Serve in tall glasses with a slice of orange on the side.

Vodka “Belochka” with Sprite

50 ml vodka,
150 ml Sprite soda,
a few slices of lime
small ice cubes.

The recipe for vodka with Sprite appeared several years ago on the Internet; we can say that this is a “folk” low-alcohol cocktail that young people really like.

www.eat-me.ru

How to drink vodka and enjoy it

Preparation.

Drinking vodka should begin with preparing the body for large doses of alcohol.

A few hours before the feast, you can drink 50 ml of vodka so that the body begins to produce substances that block the effects of alcohol in advance. This method is popularly called “start the liver” or “grafting”.
An hour before the feast, it is better to eat something fatty, for example, a sandwich with butter or a piece of lard. True, fatty foods do not absorb alcohol, they only delay the onset of its effects, and after a while you will still get drunk.
Activated carbon, sold in pharmacies, is ideal for the absorption of alcohol. It is enough to take 6-8 tablets 20-30 minutes before the holiday, and you are almost guaranteed not to pass out at the table.

Drinking

Only slightly misty vodka brings pleasure.

Under no circumstances should it be warm. First, cool the bottle for 2-3 hours in the refrigerator, but not in the freezer.

Vodka should be cold, but not icy

It is better to drink vodka from 50 gram glasses in one gulp.

First you need to exhale deeply, then take a sip on the next inhalation.
After this, exhale deeply again, getting rid of alcohol vapors, and bring a piece of fragrant bread to your nose to “sniff” what you have drunk.
Next, the vodka is enjoyed, starting with hot, hearty dishes and gradually moving on to cold ones.
It is not recommended to drink vodka or, in extreme cases, take drinks that do not contain carbon dioxide, which irritates the walls of the stomach, leading to rapid intoxication. In this regard, juices, fruit drinks and compotes are safe.
Experts recommend taking a three-minute break between the first and second glasses. After the third glass, if possible, leave the table for 15-20 minutes and take a walk.

You cannot mix vodka and other alcohol. Although there is no scientific evidence, many people know from experience that when drinking alcohol, the degree can only be increased.
Will you be drinking something stronger than vodka? I don't think. As the temperature drops, prepare for a rough morning...
In winter, after drinking a large dose of vodka, you should not go outside to freshen up. You will likely become even more intoxicated. Dancing or other moderate physical activity will help you sober up a little.

Next day

The following will help you feel better:

brine,
mineral water,
broths,
warm shower
walk in the fresh air.

It is better not to drink coffee; even one cup can raise already high blood pressure, increasing the load on the heart.

alcofan.com

What to eat with vodka to avoid a hangover?

But the culture of drinking strong alcoholic drinks is useful information that may be useful to you. So, what is the best way to snack on vodka?

Have a snack or drink

This will accelerate the onset of intoxication and also lead to various health problems.

Foods you shouldn't snack on

Alcohol and sweets are two competitors. In this case, the body will first break down sweets, because glucose is most important for it, and alcohol will poison the body. The result is rapid intoxication and a severe hangover, since toxic substances have been affecting the body for a long time.
The second product that needs to be removed from the table is chocolate. In combination with alcohol, it will put a strong strain on the pancreas, and in addition, it will block some ducts. Fresh tomatoes should not be placed on the table, as they enhance the negative effects of alcohol.
But the next point may surprise you: eliminate fatty and fried meats from the list of snacks. Such dishes exacerbate and prolong the effect of alcohol. Plus this is an additional burden on the liver.
You should not get carried away with spicy snacks, pickled cucumbers (as opposed to pickled ones), as well as grapes, watermelons and melons.

What are we going to have as a snack?

We have already realized that sweets and heavy foods, that is, sausage, fried meat, are not at all what we need. Then what is the best way to snack on vodka?

In the traditions of the Russian people, there is a rule to eat with vinaigrette, and this is very wise. This salad contains a full set of vegetables, sauerkraut and pickles, onions and vegetable oil. Just what the doctor ordered.
It is very important to complement this snack with meat or fish. In this case, it is best to choose boiled or baked lean meat. However, fish will be the best choice, so serve mackerel or herring whenever possible.
If this is not possible, then you can take fish oil capsules.
Baked or boiled vegetables make a great appetizer after the main course while the toasting continues. Now you know how to properly snack on vodka, and you can prepare the table for welcoming guests.

fb.ru

Squirrel. I came! received the EFFIE Brand of the Year award

As a result, Belochka and her fans together create meaningful content for the brand, provoke thoughts, responses, and involve more and more groups of people in the exchange of opinions: the number of messages, photos and videos about Belochka 2012 is measured in tens of thousands. This marketing model ensured rapid growth in brand awareness (23.5% in the first quarter of 2013).
The brand’s ideology was partly revealed in the “Conversations with a Squirrel” series of online publications that appeared in December 2012, as well as the “Conversations with a Squirrel” videos on YouTube, which received almost 1.4 million views and generated many comments.

Naming

Vodka “Squirrel: I’ve come!” was born out of a simple joke. "I came!" is not a slogan, as many media and Internet users still believe. This is part of the name of the registered product.

This is exactly what vodka is called in all documents. This joke is based on the polysemantics of the word “squirrel”. In Russian, this is not only the name of an animal, a favorite of children.

It's the same:

name of the disease
alcohol psychosis syndrome,
madness.

Design product

The squirrel was supposed to inform the consumer: “Know your limits - and the “squirrel” will not come to you!” It was with this in mind that the designers were given the task of drawing an animal that could not only cause laughter, but also scare a little.”

In the dark it looks like something out of a horror movie. But the company assures that this move did not frighten at all, but greatly amused the consumer.

Exit on market

In this video, a mangy, rat-like squirrel spoke in a human voice and behaved inappropriately, symbolizing delirium tremens.

The creative video evoked a lively emotional reaction from Internet users. It ended with the words of a crazy squirrel: “Are you drinking? Then I’m coming to you!”

Opinion of the Ministry of Health

“It turned out to be a scandal, an event, and this always works for promotion,” say company representatives. “The only thing that the Ministry of Health has achieved is the creation of an excellent promotion for a new product - vodka “Belochka: I’ve come!”, which was presented with great success two months after the release of the video at the exhibition “Prodexpo-2011”.

The appearance of this vodka caused a massive response. Over the course of several months, many publications and hundreds of thousands of mentions about this product appeared on the Internet, discussions on forums and social networks. Folk art products dedicated to this vodka, poems, demotivators, and pictures appeared.
In addition, the product began to be promoted by consumers themselves through word of mouth, everyone began to tell each other about it, purchase it en masse for corporate events and give it as a souvenir.

When promoting the brand “Squirrel: I’ve come!” Traditional media were also used based on the generation of content by Internet users themselves.

TV companies' reaction

As a result, sales of vodka “Belochka: I’ve come!” demonstrated amazing dynamics that have never been seen before in any new brand entering the vodka market.

According to the company, if in February 2011 10 thousand deciliters of vodka were sold, then in April - more than 20 thousand, in May - more than 30 thousand, and in September - more than 80 thousand deciliters.

The owners of the brand say that at the moment they have not spent a penny on its recognition, “everything was done by society itself, the idea turned out to be so relevant and in demand.”

www.advertology.ru

Benefits of the drink

Some versions of vodka have a sweetish taste, which gives them some piquancy and their own zest.
This vodka is easy to drink and does not cause a very strong hangover, but in any case, you must know the limits when drinking such an alcoholic drink.
Belochka vodka is quite popular among consumers because it has a very unusual packaging design, good taste, and a very reasonable price.
The good quality of vodka is ideally combined with its affordable price.

Today you can purchase Belochka vodka in absolutely any store that sells alcoholic beverages.

New original packaging

The new original vodka “Belochka” is presented in a rather unusual way, the original design of which draws the attention of buyers to existing problems.

com/wp-content/uploads/2017/11/pic1_7061.jpg" alt="black" width="640″ height="409″ />

Black vodka “Belochka” contains only the best ingredients, which is why it has amazing taste.

nalivali.ru

Like vodka “Squirrel: I’ve come!” fought with the state

The Institute of Industrial Property has finally registered a new alcohol brand. Now our dear fellow citizens will be able to warm their souls with vodka called “Squirrel: I’ve come!”

Two years ago, the government posted a video of its “Squirrel” on YouTube.
The video currently has over five million views.
The main character of the video is a squirrel who tells a story about a man with hallucinations whom she came to visit. At the end of the film, the animal loudly declares that it intends to come to the house of anyone who is “drinking.”

The company's leaders did not give up and fought for their idea for about two years.

“Our application for brand registration was submitted before the ministry’s video appeared on the Internet. None of our employees, of course, could know what social initiatives the authorities were preparing,” Rusinvest representative Vadim Uskov told Izvestia.

crazy-planet.ru

Tasting characteristics

Each drink of the company is the result of painstaking work and special attention of experienced specialists.

Color

The visual appearance of alcohol is very variable. It can be either perfectly transparent or frankly green.

Aroma

The aromatic nature also pleases with its diversity due to unique recipes. Each drink has its own special trail.

Taste

How to buy branded vodka

Belochka vodka label. Visual design is one of the features of a branded product. Looking at the pictures that decorate the Belochka “I have come” vodka, and especially the photos in the dark, you will definitely remember them for the rest of your life. The product label is made using a unique printing technology that involves the use of luminescent paint. Consequently, in the dark, individual elements of the packaging glow. We also note that each drink from the collection has its own special picture.
Tara. The brand's signature products are bottled in original shapes that resemble the outline of a classic flask. For closure, only metal screw caps are used. As for the dispenser, it is not found in any of the representatives of the collection.

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Quality. The Golden Manufactory company pays special attention to the registration procedure for its products. Consequently, you will not find any damage or signs of manufacturing defects on a quality product. Any abrasions, smeared embossing or unevenly positioned labels can be regarded as signs of a fake.
Place of purchase. Buy alcohol only from trusted stores or supermarkets. Don't trust local stalls and delis. Statistics show that it is in such retail outlets that consumers are most often offered counterfeit goods.

A special impetus for the popularization of the brand was given by a vodka advertisement on television, where a drawn squirrel behaved, to put it mildly, inappropriately.

How to serve

Another important point in serving is the temperature of the alcohol. It should be remarkably low, around 8-10 degrees. Warmer alcohol will upset the taster with a sharp aroma, an unpleasant, muddy taste and a very intoxicating nature.

What products does it combine with?

Other uses

The Irony of Fate! The concept of the alcohol brand is to promote alcohol consumption.

Popular types of alcohol

Squirrel On cones. A transparent alcohol with a pleasant multifaceted aroma, in which undertones of pine nuts are mixed with vodka trails. The taste pleases with a balanced proportion of lingonberry leaves and nuts.

Squirrel on a coconut. Crystal clear spirit with an attractive soft tropical flavor. The aroma of the product shows excellent notes of mango, grapes and coconut flakes.

Squirrel On mushrooms. A strong, transparent alcohol, the composition of which is based on the use of only edible mushrooms. The taste of the alcohol pleases with its soft nature and slight tartness, while forest motifs are clearly audible in the aroma.

Squirrel on the grass. Strong transparent alcohol with a refreshing aroma of herbs. Gastronomic ambitions are expressed by a classic alcohol base, decorated with tones of oregano and lavender.

Historical reference

Did you know? The brand’s signature slogan is “I’ve come!” According to the authors, it should directly hint at what happens when you abuse alcohol.

https://gradusinfo.ru/alkogol/vodka/belochka.html

Brand history

Original idea

Unusual design

Vodka with a creative name and design has a balanced composition and contains such components as:

drinking water;
ethanol;
granulated sugar;
alcohol infusion of juniper;
Alcohol infusion of hazelnuts.

This alcoholic drink is produced in Russia and has a strength of 40 vol. and energy value 224 kcal/100 cm3.

Taste qualities

What are the varieties?

Belochka vodka has several varieties and can be infused with such products as:

cones;
mushrooms;
nuts;
herbs;
coconut.

This alcoholic drink will appeal to absolutely everyone, and everyone will be able to find something special in it.

Benefits of vodka

Some types of this vodka have a slightly sweetish taste, which gives them a unique flavor. It is very easy to drink, but you must know the limits when consuming this alcoholic drink.

Vodka is very popular among buyers, as it has an unusual packaging design, affordable price and good taste. In addition, you can purchase it in absolutely any store that sells alcoholic beverages.

Product packaging

http://fb.ru/article/359222/vodka-belochka-foto-i-otzyivyi

In Russian, the word squirrel has several meanings. This is not only a diminutive name for a fluffy forest animal. This is also delirium tremens, alcoholic psychosis, a painful condition that occurs as a result of prolonged drinking. The person to whom the squirrel “came” sees various small, dangerous creatures - elves, devils, insects. It happens that the disease ends fatally. And Belochka vodka eloquently hints with its name: you shouldn’t abuse it!

Types and features

The names and design of this vodka create certain associations in an original and humorous way. Cones, mushrooms, grass and a completely crazy squirrel with a lopsided face on the label. At the same time, there is nothing prohibited in the composition. Moreover, as the manufacturer claims, all ingredients are natural.

On nuts

This is a classic vodka without artificial flavors or artificial additives. It has a characteristic vodka aroma and a sweetish taste. It drinks smoothly, the alcoholic hardness is almost not felt. It contains Lux grain alcohol, artesian water, sugar, juniper and hazelnut infusions.

On the bumps

This vodka is made with “those same cones,” the manufacturer reports. However, there is no need to be afraid. “The same ones” are Siberian cedar cones. Known for containing beneficial vitamins and microelements necessary for humans. More precisely pine nuts. In addition, lingonberry leaf infusion is used in production. These are the ingredients that make up the strong alcoholic drink. This vodka has a classic, very smooth taste.

Strength 40%, available bottle size 0.5 liters.

On a coconut

For exotic lovers - Russian vodka with a tropical taste. In addition to traditional ingredients, it contains alcohol infusions of coconut, mango and grapes. The taste is soft, fruity, with a long pleasant aftertaste.

Strength 40%, bottles sold in 0.5 liters.

On mushrooms

The name of this drink has a double meaning. On the one hand, mushrooms are an integral part of the culture of the Russian feast. On the other hand, mushrooms are different. For example, hallucinogenic. Those that allow you to see something that is not in reality. But the drink contains only mushrooms that are approved for consumption. Which ones exactly the manufacturer keeps secret.

The taste of vodka is soft, piquant, with a slight bitterness. Strength 40%. The volume of the bottles is 0.5 liters.

On the grass

“Each of us is a little Rastafarian at heart!” – these words begin the description of the drink in question on the manufacturer’s website. Vodka actually contains grass. Of course it's not hemp. When making alcohol, aromatic alcohols of lavender and oregano are used, giving it a light herbal aftertaste.

The strength of the drink is 40%. The volume of the bottles is 0.5 liters.

Tryn-grass tincture

Strength 40%. The volume of the bottles is 0.5 liters.

Black squirrel Morfeus

In 2014, the brand’s line was replenished with a Matrix-style variety. The label depicts a squirrel in the image of the hero of this trilogy, Morpheus. In her paws she holds a blue and red tablet in the form of the words “YES” and “NO”, as if inviting the consumer to make a choice. According to the manufacturer, the essence of the choice is to buy cheap, “scorched” vodka or expensive, but high-quality one.

The vodka label is made using a special technology using luminescent paint. In the dark, the animal’s face and eyes glow ominously. This unusual effect is also intended to moderate the Russian people’s craving for excessive passion for strong drinks.

Counterfeit protection

Vodka is bottled in a shape resembling a flat flask. A metal screw cap is used for closure. There is no dispenser in the bottle.

Each type of drink has its own label. It depicts a squirrel from different angles. On the front of the label is the front of the animal, and on the back is a rear view. The design uses luminescent paint. A real squirrel glows in the dark!

Lovers of strong alcohol appreciated the original approach and humor of the authors of the idea. “Belochka” immediately became one of the popular vodkas. Thanks to its affordable price and good quality, it has earned numerous positive reviews from consumers.

Belochka vodka appeared on the alcoholic beverage market quite recently, but has managed to win a lot of fans. Traditionally, this drink is produced with a strength of 40 revolutions in glass containers and has convenient and practical packaging. Its originality is emphasized by the unusual label on the bottle.

Brand history

Original idea

From the start of production, Belochka vodka had to take on a certain, rather unusual role. She must convey to the buyer that he consumes alcohol in moderation, as there will be certain consequences.

Unusual design

Composition of the product

Vodka with a creative name and design has a balanced composition and contains such components as:

drinking water;
ethanol;
granulated sugar;
alcohol;
Alcohol infusion of hazelnuts.

This alcoholic drink is produced in Russia and has a strength of 40 vol. and energy value 224 kcal/100 cm3.

Taste qualities

What are the varieties?

Belochka vodka has several varieties and can be infused with such products as:

cones;
mushrooms;
nuts;
herbs;
coconut.

Coconut vodka is considered truly unique and unique. It differs from all others in its unique manufacturing method. It's classic but with an original tropical flavor. It has a subtle and unusual aroma. It is best consumed chilled.

This alcoholic drink will appeal to absolutely everyone, and everyone will be able to find something special in it.

Benefits of vodka

Some types of this vodka have a slightly sweetish taste, which gives them a unique flavor. It is very easy to drink, but you must know the limits when consuming this alcoholic drink.

Vodka is very popular among buyers, as it has an unusual packaging design, affordable price and good taste. In addition, you can purchase it in absolutely any store that sells alcoholic beverages.

Product packaging

This is a completely new, unusual vodka with a bright, rich taste that does not cause any unpleasant sensations. In addition, a big advantage is that there is no hangover the next day.

Vodka "Belochka" is considered a rather unconventional product, because its name was born from the most ordinary simple joke. A squirrel is not only an animal. This is what people call the disease. In addition, the squirrel in traditional folk art has long been considered the hero of numerous fairy tales, jokes, various poems, etc. It has always been one of the most popular characters in a huge number of jokes.

1

Vodka "Squirrel has come!" is very popular for its non-standard design and excellent taste, which cause real admiration among consumers. The idea of producing Belochka vodka is to convey to the end buyer the meaning and manifestation of the disease and present it all in a more humorous and ironic form. It is one of the most honest alcoholic products that have a certain kind of anti-alcohol overtones.

From the very beginning of its creation, Belochka vodka had to take on a certain and not entirely ordinary role. She must tell the buyer to drink alcohol in moderation, otherwise there will be certain consequences. That's why the designers had to design the label in such a way that it would not only cause laughter, but also warn people against excessive alcohol consumption.

Vodka “Belochka”

When developing the design of the vodka packaging, an absolutely unique and inimitable printing technology was used, because a special paint was applied to the contour of the muzzle, as well as the logo used, which gradually accumulates light and then releases it in complete darkness. In the dark, all this looks the same as in a horror film, but the producers claim that this decision did not frighten buyers at all, but on the contrary, even somewhat amused them.

The vodka commercial, in which a scary squirrel behaved inappropriately, also turned out to be quite original. Such an unusual video caused a rather extraordinary reaction from absolutely all Internet users and product buyers. In addition, an advertising video appeared on the Internet in which the squirrel wishes good health to all people and urges them to completely stop drinking any alcoholic beverages.

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2

The lid on Belochka vodka is definitely screw-on and made of metal. There is no dispenser on the neck of the bottle. Vodka "Belochka" is one of the most honest alcoholic drinks of this type, which makes it possible to overcome all difficulties and problems with humor.

Alcoholic drink

The advertisement for this product says that if you abuse alcoholic beverages, a “squirrel” will come to me, which is why everything must be done in moderation, and then problems will be avoided. The bottle depicts a red-haired, scary squirrel with crooked teeth and a huge mouth, which makes the design of this vodka quite original, and this attracts buyers, but at the same time makes them think about the dangers of drinking alcoholic beverages.

Vodka "Belochka" has a slightly pronounced odor, which is perceived quite well. There is a certain sweetness in the taste of vodka, but it is quite pleasant and smooth. In terms of its softness, Belochka vodka is a completely acceptable option, because it is drunk quite easily and does not “tear” the throat.

3

Belochka vodka has several varieties; in particular, it can be infused with the following products:

cones;
nuts;
mushrooms;
coconut;
grass.

In addition, there is a special vodka called Tryn-grass. Vodka "Belochka", infused with nuts, is prepared according to a strictly traditional recipe and takes into account absolutely all the classic technologies for creating vodka. It uses absolutely no artificial additives or additional flavorings. This vodka contains exclusively high-quality alcohols, as well as natural tinctures.

Vodka "Belochka" is infused with cones from the best Russian forests. It differs in that it causes a slight clouding of the mind, which is why it must be consumed in strictly limited quantities. It is necessary to observe the measure, because otherwise the “squirrel” will come.

Vodka "Belochka", infused with coconut, is truly unique and inimitable. It differs from all the others in its somewhat unconventional cooking recipe. This is a real classic Russian vodka, but with a somewhat tropical and original taste. It does not leave behind any unpleasant aftertaste and has a rather unusual delicate aroma. It is best to drink this vodka chilled.

Classic Russian vodka

Vodka "Belochka", infused with mushrooms, is a truly Russian drink. This vodka contains only permitted mushrooms, which is why it does not cause absolutely any mental disorders or hallucinations. This vodka has a rather unusual and original taste. It goes perfectly with all dishes made from game and mushrooms. This vodka will perfectly complement the table if guests come.

4

Some versions of vodka have a sweetish taste, which gives them some piquancy and their own zest. This vodka is easy to drink and does not cause a very strong hangover, but in any case, you must know the limits when drinking such an alcoholic drink.

Vodka options

Vodka "Belochka" is quite popular among consumers, because it has a very unusual packaging design, good taste, and also a very reasonable price. The good quality of vodka is ideally combined with its affordable price.

Today you can buy Belochka vodka in absolutely any store that sells alcoholic beverages.

5

The new original vodka "Belochka" is presented in a rather unusual way, the original design of which draws the attention of buyers to existing problems. The new Belochka vodka is presented in a scary, mystical black form, which is why it encourages consumers to return to a healthy lifestyle. Black "Squirrel" warns the consumer that excessive consumption of alcoholic beverages can lead to quite disastrous consequences that will negatively affect his life and health.

Black "Squirrel"

Black vodka "Belochka" contains only the best ingredients, which is why it has amazing taste.

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